Hello, I’m Josh.
I help entrepreneurs, creators, influencers, and tech startups scale their businesses and build authentic, lasting brands. With 25 years of experience, including founding and scaling REBEL8 into a multi-million-dollar streetwear brand, I specialize in sustainable growth through innovative strategies and compelling storytelling. My focus on authentically connecting with communities—especially underserved ones—and leveraging data-driven insights positions me to drive impactful growth and engagement in tech.
"I wouldn’t be where I am today without the knowledge and lessons I learned from Josh."
— Jason Blake, Founder of Broken Promises Co.
EXPERIENCE
As the Founder and CEO of REBEL8, I transformed a grassroots startup into a multi-million-dollar streetwear brand, cultivating a global community that resonates deeply with its audience. Our brand's influence inspired thousands to express their loyalty through tattoos of our logo, showcasing an unprecedented level of commitment.
This journey honed my expertise in brand development, marketing strategy, and community engagement. I crafted compelling narratives that connected authentically with consumers, utilizing data-driven insights to inform growth strategies. My partnerships with cultural gatekeepers and creators enabled us to penetrate hard-to-reach subcultures, embedding REBEL8 into their lifestyle.
I leverage my expertise in the tech industry to drive impactful growth for community-driven brands through innovative strategies and authentic storytelling.
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Business success is closely linked to brand strength. Companies like Apple, Amazon, and Nike have thrived by creating identities that resonate with their audiences. A strong brand goes beyond a logo; it embodies values and a compelling narrative that fosters trust and emotional connections, prompting consumers to choose it over competitors.
I work with you to create a distinct brand identity that aligns with your goals, ensuring your brand not only resonates with your audience but becomes a trusted part of their lives. Through thoughtful strategy, we’ll build connections that foster loyalty and keep your business competitive.
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Businesses must expand operations and enhance their brand identity simultaneously. Growth isn’t just about revenue; it’s about creating a brand that resonates with your audience. Neglecting brand development can hinder long-term success, as a strong brand drives customer loyalty, word-of-mouth marketing, and community.
My approach combines operational growth with brand development, creating a seamless strategy that expands your reach while reinforcing your brand’s core values. Together, we’ll ensure your brand stays relatable and trustworthy as your business scales, building loyalty and long-term success.
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Storytelling connects your brand with audiences on an emotional level, fostering trust and loyalty. Consumers seek brands that reflect their values, and authentic stories capture their attention. By sharing your brand's journey, highlighting customer experiences, and showcasing your impact, you create memorable narratives that maintain relevance and reinforce your identity.
I specialize in helping brands tell their story in a way that captivates and inspires. By focusing on authenticity, we’ll craft narratives that truly reflect your values, making your brand more relatable and memorable to your audience, driving deeper connections and sustained growth.
Unlock Your Potential
With over 25 years in marketing and brand development, I help entrepreneurs, creators, influencers, and brands turn their vision into measurable success.
What I Do:
Growth Strategies: Tailored plans that drive sustainable expansion based on industry insights and market trends, integrating tech tools and methodologies.
Storytelling: Create authentic narratives that build deep customer loyalty through emotional connection and brand identity, utilizing digital channels effectively.
Creative Direction: Develop a strong, consistent brand identity that adapts to emerging technologies and platforms.
Data Insights: Use analytics and tech-driven insights to enhance engagement and revenue, ensuring data-informed decisions.
Ready to drive authentic growth for your tech startup? Let’s connect and explore how my expertise can elevate your brand!
“Josh’s expertise in business and entrepreneurship was invaluable in launching my book and website, pushing me beyond my comfort zone. His supportive, approachable style makes him a mentor I highly recommend.”
— Francesca Koos, Children's Book Author First Responder Family Collective